Below shows a video of the ident that I created to play before the start of the music video. This introduces the record label company, the name of the artist and the name of the music video. A radio tuning sound plays in the background suggesting a retro feel, which demonstrates elements of the indie pop genre.
The same font of the artist name 'Millie' is the same font used for the artists name on the front cover of the digipak and the magazine advertisement poster, creating continuity between all three products and enhancing the brand of the artist.
The same font of the artist name 'Millie' is the same font used for the artists name on the front cover of the digipak and the magazine advertisement poster, creating continuity between all three products and enhancing the brand of the artist.